All sessions
s-1665
Simulated shopperNov 1, 2026, 6:53 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 14 actions
purchasedcart $189
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 47%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 125sSearch “headlamp”Searched the catalogNo clear doubt 32%
- 241sViewed Cairn MidViewed a product pageNo clear doubt 39%
- 31m 13sDelivery check · ZIP 49528Checked delivery date by ZIPDelivery 63%
- 41m 49sSize guide · Cairn MidOpened the size guideFit 39%
- 52m 21sSearch “wide fit hiking shoes”Searched for sizing / fit→ the store shows Fit Confidence hereFit 91%
- 62m 54sSize guide · Cairn MidRe-opened the size guideFit >99%
- 72m 59sImage 1 · Cairn MidViewed a product imageFit >99%
- 83m 36sSize guide · Cairn MidRe-opened the size guideFit >99%
- 93m 55sSize guide · Cairn MidRe-opened the size guideFit >99%
- 103m 59sImage 2 · Cairn MidViewed a product imageFit >99%
- 114m 22sAdded to cart · Cairn MidAdded to cartFit >99%
- 124m 32sViewed cartViewed cart (saw shipping cost)Fit >99%
- 134m 39sCheckout startedStarted checkoutFit >99%
- 5m 05sPurchased
Final guess
Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Re-opened the size guide ×390.5×
- Searched for sizing / fit9.3×
- Opened the size guide8.4×
- Viewed a product image ×21.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.