Synthetic data
All sessions

s-1668

Simulated shopper

Nov 2, 2026, 8:23 PM UTC · mobile · organic · Talus Trail Runner · 11 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 00sAdded to cart · Talus TrailAdded to cartChoice 23%
  3. 31m 04sViewed cartViewed cart (saw shipping cost)Value 42%
  4. 41m 31sImage 1 · Talus TrailViewed a product imageValue 24%
  5. 52m 01sExpanded materials · Talus TrailExpanded materialsDurability 45%
  6. 62m 15sDelivery check · ZIP 97126Checked delivery date by ZIPDelivery 54%
  7. 72m 48sOpened reviews · Talus TrailOpened reviewsDelivery 40%
  8. 83m 13sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 94%
  9. 93m 30sExpanded shipping · Talus TrailExpanded shipping infoDelivery >99%
  10. 104m 04sCheckout startedStarted checkoutDelivery >99%
  11. 4m 09sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.