Synthetic data
All sessions

s-1669

Simulated shopper

Nov 2, 2026, 4:49 PM UTC · mobile · paid social · Driftwood 2P Tent · 11 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 237sDelivery check · ZIP 23320Checked delivery date by ZIPDelivery 88%
  3. 353sBrowsed catalogBrowsed the catalogDelivery 81%
  4. 41m 12sOpened reviews · Driftwood 2POpened reviewsDelivery 85%
  5. 51m 23sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery >99%
  6. 61m 52sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  7. 72m 26sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  8. 82m 39sExpanded returns · Driftwood 2PExpanded returns policyDelivery >99%
  9. 93m 07sExpanded returns · Driftwood 2PExpanded returns policyDelivery >99%
  10. 103m 23sAdded to cart · Driftwood 2PAdded to cartDelivery >99%
  11. 3m 36sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.