Synthetic data
All sessions

s-1672

Simulated shopper

Oct 26, 2026, 8:12 AM UTC · mobile · paid social · Ridgeback 48L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 239sCompare + Ridgeback 48LAdded a product to compareChoice 87%
  3. 359sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  4. 41m 27sDelivery check · ZIP 32412Checked delivery date by ZIPChoice 97%
  5. 51m 41sSorted: price descRe-sorted the catalogChoice 97%
  6. 62m 14sDelivery check · ZIP 83921Checked delivery date by ZIPChoice 79%
  7. 72m 43sBrowsed catalogBrowsed the catalogChoice 71%
  8. 82m 50sSorted: price ascSorted by lowest priceChoice 51%
  9. 92m 58sOpened reviews · Ridgeback 48LOpened reviewsDelivery 37%
  10. 103m 30sReviews filtered: deliveryFiltered reviews by shippingDelivery 97%
  11. 113m 49sDelivery check · ZIP 44906Checked delivery date by ZIPDelivery >99%
  12. 123m 57sExpanded shipping · Ridgeback 48LExpanded shipping infoDelivery >99%
  13. 134m 17sExpanded shipping · Ridgeback 48LExpanded shipping infoDelivery >99%
  14. 4m 36sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.