Synthetic data
All sessions

s-1673

Simulated shopper

Oct 31, 2026, 8:31 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 21 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Squall ProViewed a product pageChoice 29%
  2. 213sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 77%
  3. 321sBrowsed catalogBrowsed the catalogChoice 61%
  4. 433sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 73%
  5. 542sOpened reviews · Squall 2.5LOpened reviewsValue 80%
  6. 61m 16sReviews filtered: valueFiltered reviews by valueValue 99%
  7. 71m 25sBrowsed catalogBrowsed the catalogValue 99%
  8. 81m 30sSorted: price ascSorted by lowest priceValue >99%
  9. 91m 50sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  10. 102m 00sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 112m 36sAdded to cart · Squall 2.5LAdded to cartValue >99%
  12. 123m 02sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 133m 32sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 144m 02sExpanded returns · Squall 2.5LExpanded returns policyValue >99%
  15. 154m 10sAdded to cart · Squall 2.5LAdded to cartValue >99%
  16. 164m 24sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 174m 49sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  18. 185m 15sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  19. 195m 30sReviews filtered: valueFiltered reviews by valueValue >99%
  20. 205m 34sAdded to cart · Squall 2.5LAdded to cartValue >99%
  21. 6m 04sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.