Synthetic data
All sessions

s-1674

Simulated shopper

Nov 2, 2026, 2:24 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 221sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 00sImage 1 · Merino 200Viewed a product imageNo clear doubt 59%
  4. 41m 12sOpened reviews · Merino 200Opened reviewsNo clear doubt 30%
  5. 51m 18sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  6. 61m 57sOpened reviews · Merino 200Opened reviewsDurability 98%
  7. 72m 30sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  8. 82m 36sOpened reviews · Merino 200Opened reviewsDurability >99%
  9. 93m 14sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 103m 45sOpened reviews · Merino 200Opened reviewsDurability >99%
  11. 4m 15sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.