Synthetic data
All sessions

s-1675

Simulated shopper

Oct 28, 2026, 11:50 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Squall ProViewed a product pageValue 34%
  3. 347sExpanded shipping · Squall ProExpanded shipping infoDelivery 48%
  4. 453sBrowsed catalogBrowsed the catalogNo clear doubt 47%
  5. 557sBrowsed catalogBrowsed the catalogNo clear doubt 64%
  6. 61m 34sSorted: price ascSorted by lowest priceNo clear doubt 58%
  7. 71m 50sImage 1 · Squall ProViewed a product imageNo clear doubt 85%
  8. 82m 29sViewed Merino 200Viewed a product pageNo clear doubt 91%
  9. 92m 42sOpened reviews · Merino 200Opened reviewsNo clear doubt 82%
  10. 102m 47sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 87%
  11. 112m 51sExpanded returns · Merino 200Expanded returns policyDelivery 93%
  12. 123m 21sExpanded specs · Merino 200Expanded technical specsDelivery 86%
  13. 133m 47sViewed Driftwood 2PViewed a product pageDelivery 78%
  14. 144m 11sAdded to cart · Driftwood 2PAdded to cartDelivery 78%
  15. 154m 49sViewed cartViewed cart (saw shipping cost)Delivery 97%
  16. 165m 28sRemoved from cart · Driftwood 2PRemoved from cartDelivery 93%
  17. 5m 42sLeft the store

Final guess

Delivery93%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
7%
Delivery
93%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.