Synthetic data
All sessions

s-1676

Simulated shopper

Oct 20, 2026, 1:06 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 12 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 259sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 12sSorted: featuredRe-sorted the catalogNo clear doubt 70%
  4. 41m 50sSearch “warranty”Searched for durability / warrantyNo clear doubt 71%
  5. 52m 17sExpanded warranty · Cairn MidExpanded warranty→ the store shows Durability Proof hereDurability 68%
  6. 62m 54sExpanded warranty · Cairn MidExpanded warrantyDurability 93%
  7. 73m 10sOpened reviews · Cairn MidOpened reviewsDurability 98%
  8. 83m 43sOpened reviews · Cairn MidOpened reviewsDurability >99%
  9. 93m 51sAdded to cart · Cairn MidAdded to cartDurability >99%
  10. 104m 17sViewed cartViewed cart (saw shipping cost)Durability >99%
  11. 114m 35sCheckout startedStarted checkoutDurability >99%
  12. 4m 52sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Searched for durability / warranty38.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.