Synthetic data
All sessions

s-1677

Simulated shopper

Oct 23, 2026, 3:19 PM UTC · mobile · paid social · Squall Pro 3L Shell · 18 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Squall ProViewed a product pageValue 34%
  3. 352sAdded to cart · Squall ProAdded to cartValue 34%
  4. 41m 24sViewed cartViewed cart (saw shipping cost)Value 73%
  5. 51m 55sRemoved from cart · Squall ProRemoved from cart→ the store shows Value Breakdown hereValue 99%
  6. 62m 29sSize S · Squall ProSelected a sizeValue 99%
  7. 73m 04sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  8. 83m 36sOpened reviews · Squall ProOpened reviewsValue >99%
  9. 93m 59sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 104m 02sAdded to cart · Squall ProAdded to cartValue >99%
  11. 114m 30sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 46sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 134m 54sBrowsed catalogBrowsed the catalogValue >99%
  14. 145m 20sSorted: price ascSorted by lowest priceValue >99%
  15. 155m 28sBrowsed catalogBrowsed the catalogValue >99%
  16. 165m 47sSorted: price ascSorted by lowest priceValue >99%
  17. 175m 57sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  18. 6m 13sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.