Synthetic data
All sessions

s-1679

Simulated shopper

Oct 29, 2026, 2:45 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 9 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 221sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 330sExpanded materials · Squall 2.5LExpanded materialsNo clear doubt 48%
  4. 41m 06sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 54%
  5. 51m 24sViewed Cairn LowViewed a product pageNo clear doubt 69%
  6. 61m 42sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 69%
  7. 71m 52sViewed cartViewed cart (saw shipping cost)No clear doubt 37%
  8. 82m 14sCheckout startedStarted checkoutNo clear doubt 37%
  9. 2m 44sPurchased

Final guess

No clear doubt37%
Fit
4%
Suitability
6%
Durability
28%
Value
4%
Delivery
19%
Choice
2%
No clear doubt
37%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.