Synthetic data
All sessions

s-1681

Simulated shopper

Oct 22, 2026, 9:06 PM UTC · desktop · paid social · Lumen 400 Headlamp · 9 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 28sImage 1 · Lumen 400Viewed a product imageNo clear doubt 77%
  4. 41m 54sOpened reviews · Lumen 400Opened reviewsNo clear doubt 53%
  5. 52m 33sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  6. 63m 03sExpanded specs · Lumen 400Expanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  7. 73m 13sBrowsed catalogBrowsed the catalogSuitability 98%
  8. 83m 24sAdded to cart · Lumen 400Added to cartSuitability 98%
  9. 3m 42sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.