Synthetic data
All sessions

s-1682

Simulated shopper

Oct 25, 2026, 11:26 PM UTC · mobile · paid social · Driftwood 2P Tent · 22 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 237sBrowsed catalogBrowsed the catalogNo clear doubt 45%
  3. 346sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 45%
  4. 41m 04sViewed cartViewed cart (saw shipping cost)Delivery 44%
  5. 51m 08sOpened reviews · Driftwood 2POpened reviewsValue 43%
  6. 61m 12sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 91%
  7. 71m 40sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  8. 81m 50sOpened reviews · Driftwood 2POpened reviewsValue >99%
  9. 92m 12sCompare + Driftwood 2PAdded a product to compareValue >99%
  10. 102m 32sViewed Emberline 20°FViewed a product pageValue >99%
  11. 113m 09sAdded to cart · Emberline 20°FAdded to cartValue >99%
  12. 123m 24sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 133m 54sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  14. 144m 13sAdded to cart · Emberline 20°FAdded to cartValue >99%
  15. 154m 41sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 19sPromo field focusedClicked into the promo-code fieldValue >99%
  17. 175m 31sBrowsed catalogBrowsed the catalogValue >99%
  18. 185m 37sSorted: price ascSorted by lowest priceValue >99%
  19. 196m 04sAdded to cart · Emberline 20°FAdded to cartValue >99%
  20. 206m 38sViewed cartViewed cart (saw shipping cost)Value >99%
  21. 217m 14sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  22. 7m 30sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×44.1×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.