Synthetic data
All sessions

s-1683

Simulated shopper

Oct 26, 2026, 4:04 PM UTC · mobile · paid social · Squall Pro 3L Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Squall ProViewed a product pageValue 34%
  3. 355sBrowsed catalogBrowsed the catalogNo clear doubt 41%
  4. 41m 32sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 40%
  5. 51m 42sOpened reviews · Squall 2.5LOpened reviewsValue 40%
  6. 62m 09sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 93%
  7. 72m 42sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 63%
  8. 2m 46sLeft the store

Final guess

Value63%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
63%
Delivery
<1%
Choice
37%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Switched to a similar product ×21.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.