Synthetic data
All sessions

s-1687

Simulated shopper

Oct 29, 2026, 5:21 PM UTC · mobile · email · Squall 2.5L Rain Shell · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 259sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 29sViewed Cairn LowViewed a product page · Switched to a similar productChoice 62%
  4. 41m 45sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 52m 01sCompare + Cairn MidAdded a product to compareChoice 99%
  6. 62m 39sViewed Squall 2.5LViewed a product pageChoice 99%
  7. 72m 48sSize guide · Squall 2.5LOpened the size guideChoice 99%
  8. 83m 18sSearch “cairn mid vs low”Searched to compare optionsChoice >99%
  9. 93m 30sBrowsed catalogBrowsed the catalogChoice >99%
  10. 103m 37sCompare + Squall 2.5LAdded a product to compareChoice >99%
  11. 113m 50sCompare + Squall ProAdded a product to compareChoice >99%
  12. 124m 27sOpened comparisonOpened the comparisonChoice >99%
  13. 135m 04sImage 1 · Squall 2.5LViewed a product imageChoice >99%
  14. 145m 22sCompare + Squall 2.5LAdded a product to compareChoice >99%
  15. 155m 42sCompare + Squall ProAdded a product to compareChoice >99%
  16. 6m 08sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.