All sessions
s-1689
Simulated shopperOct 25, 2026, 4:44 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 13sViewed Merino 200Viewed a product pageFit 22%
- 211sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
- 327sOpened reviews · Merino 200Opened reviewsFit 32%
- 41m 00sBrowsed catalogBrowsed the catalogNo clear doubt 30%
- 51m 40sSorted: price ascSorted by lowest priceValue 39%
- 62m 10sImage 2 · Merino 200Viewed a product imageNo clear doubt 64%
- 72m 23sBrowsed catalogBrowsed the catalogNo clear doubt 78%
- 2m 46sLeft the store
Final guess
No clear doubt78%
Fit
4%
Suitability
2%
Durability
3%
Value
12%
Delivery
1%
Choice
<1%
No clear doubt
78%
Why no clear doubthow much likelier
- Viewed a product image ×22.3×
- Browsed the catalog ×22.3×
- Viewed a product page1.7×
- Sorted by lowest price1.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.