Synthetic data
All sessions

s-1691

Simulated shopper

Oct 20, 2026, 5:33 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Cairn MidViewed a product pageFit 27%
  2. 246sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 31m 11sImage 2 · Cairn MidViewed a product imageNo clear doubt 51%
  4. 41m 47sSize guide · Cairn MidOpened the size guideFit 63%
  5. 52m 05sSize 10 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 93%
  6. 62m 11sBrowsed catalogBrowsed the catalogFit 84%
  7. 72m 35sBrowsed catalogBrowsed the catalogFit 66%
  8. 2m 44sLeft the store

Final guess

Fit66%
Fit
66%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
34%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.