Synthetic data
All sessions

s-1692

Simulated shopper

Oct 21, 2026, 1:03 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 3 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Cairn MidViewed a product pageFit 27%
  2. 232sExpanded shipping · Cairn MidExpanded shipping infoDelivery 57%
  3. 52sLeft the store

Final guess

Delivery57%
Fit
10%
Suitability
2%
Durability
3%
Value
3%
Delivery
57%
Choice
6%
No clear doubt
18%
Why deliveryhow much likelier
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.