Synthetic data
All sessions

s-1693

Simulated shopper

Oct 25, 2026, 1:36 PM UTC · mobile · email · Driftwood 2P Tent · 12 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 251sSearch “deals”Searched for deals / priceValue 80%
  3. 31m 18sOpened reviews · Driftwood 2POpened reviewsValue 82%
  4. 41m 35sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 99%
  5. 51m 43sOpened reviews · Driftwood 2POpened reviewsValue 98%
  6. 62m 16sReviews filtered: deliveryFiltered reviews by shippingValue 80%
  7. 72m 49sAdded to cart · Driftwood 2PAdded to cartValue 80%
  8. 83m 14sCheckout startedStarted checkoutValue 80%
  9. 93m 31sViewed cartViewed cart (saw shipping cost)Value 86%
  10. 103m 54sViewed cartViewed cart (saw shipping cost)Value 89%
  11. 114m 04sPromo field focusedClicked into the promo-code fieldValue 99%
  12. 4m 09sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.