Synthetic data
All sessions

s-1694

Simulated shopper

Oct 28, 2026, 4:27 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 11 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Merino 200Viewed a product pageFit 22%
  2. 240sExpanded returns · Merino 200Expanded returns policyFit 38%
  3. 31m 00sAdded to cart · Merino 200Added to cartFit 38%
  4. 41m 15sViewed cartViewed cart (saw shipping cost)Delivery 40%
  5. 51m 42sDelivery check · ZIP 14271Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 93%
  6. 62m 15sExpanded returns · Merino 200Expanded returns policyDelivery 95%
  7. 72m 33sDelivery check · ZIP 28441Checked delivery date by ZIPDelivery >99%
  8. 83m 04sViewed cartViewed cart (saw shipping cost)Delivery >99%
  9. 93m 35sDelivery check · ZIP 36310Checked delivery date by ZIPDelivery >99%
  10. 103m 38sExpanded shipping · Merino 200Expanded shipping infoDelivery >99%
  11. 3m 50sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
exit survey · used in training
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.