Synthetic data
All sessions

s-1697

Simulated shopper

Oct 24, 2026, 1:20 PM UTC · desktop · email · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 245sExpanded materials · Squall 2.5LExpanded materialsSuitability 31%
  3. 31m 24sOpened reviews · Squall 2.5LOpened reviewsSuitability 42%
  4. 41m 45sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 86%
  5. 51m 59sImage 1 · Squall 2.5LViewed a product imageSuitability 86%
  6. 62m 03sViewed Ridgeback 48LViewed a product pageSuitability 80%
  7. 72m 26sSize guide · Ridgeback 48LOpened the size guideSuitability 62%
  8. 2m 48sLeft the store

Final guess

Suitability62%
Fit
5%
Suitability
62%
Durability
4%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
28%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · used in training
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.