Synthetic data
All sessions

s-1698

Simulated shopper

Oct 29, 2026, 9:02 PM UTC · mobile · organic · Driftwood 2P Tent · 11 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 234sAdded to cart · Driftwood 2PAdded to cartDelivery 30%
  3. 341sDelivery check · ZIP 45614Checked delivery date by ZIPDelivery 88%
  4. 452sCheckout startedStarted checkoutDelivery 88%
  5. 51m 10sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 96%
  6. 61m 15sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  7. 71m 42sBrowsed catalogBrowsed the catalogDelivery >99%
  8. 81m 54sViewed cartViewed cart (saw shipping cost)Delivery >99%
  9. 92m 08sViewed cartViewed cart (saw shipping cost)Delivery >99%
  10. 102m 18sDelivery check · ZIP 36863Checked delivery date by ZIPDelivery >99%
  11. 2m 39sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost) ×32.5×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.