Synthetic data
All sessions

s-1699

Simulated shopper

Oct 29, 2026, 3:41 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Merino 200Viewed a product pageFit 22%
  2. 247sExpanded materials · Merino 200Expanded materialsDurability 62%
  3. 357sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 94%
  4. 41m 23sOpened reviews · Merino 200Opened reviewsDurability 98%
  5. 1m 32sLeft the store

Final guess

Durability98%
Fit
<1%
Suitability
1%
Durability
98%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.