Synthetic data
All sessions

s-1700

Simulated shopper

Oct 24, 2026, 10:11 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 16 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 256sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 29sDelivery check · ZIP 43538Checked delivery date by ZIPDelivery 68%
  4. 41m 52sExpanded shipping · Kettle TiExpanded shipping info→ the store shows Delivery Promise hereDelivery 93%
  5. 52m 08sOpened reviews · Kettle TiOpened reviewsDelivery 96%
  6. 62m 11sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  7. 72m 36sSearch “free returns”Searched for shipping / deliveryDelivery >99%
  8. 82m 52sAdded to cart · Kettle TiAdded to cartDelivery >99%
  9. 92m 56sViewed cartViewed cart (saw shipping cost)Delivery >99%
  10. 103m 18sDelivery check · ZIP 49823Checked delivery date by ZIPDelivery >99%
  11. 113m 36sExpanded shipping · Kettle TiExpanded shipping infoDelivery >99%
  12. 124m 16sSearch “tent”Searched the catalogDelivery >99%
  13. 134m 40sViewed cartViewed cart (saw shipping cost)Delivery >99%
  14. 145m 20sOpened reviews · Kettle TiOpened reviewsDelivery >99%
  15. 155m 34sDelivery check · ZIP 22279Checked delivery date by ZIPDelivery >99%
  16. 5m 49sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Searched for shipping / delivery38.1×
  • Viewed cart (saw shipping cost) ×22.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.