Synthetic data
All sessions

s-1702

Simulated shopper

Oct 23, 2026, 11:25 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 245sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 358sCompare + Squall 2.5LAdded a product to compareChoice 78%
  4. 41m 17sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 51m 29sCompare + Squall 2.5LAdded a product to compareChoice 99%
  6. 61m 52sCompare + Squall ProAdded a product to compareChoice >99%
  7. 72m 00sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 16sCompare + Squall 2.5LAdded a product to compareChoice >99%
  9. 92m 50sCompare + Squall ProAdded a product to compareChoice >99%
  10. 3m 12sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.