Synthetic data
All sessions

s-1703

Simulated shopper

Oct 21, 2026, 3:24 PM UTC · mobile · search ads · Emberline 20°F Down Bag · 19 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 241sSearch “sale”Searched for deals / priceValue 87%
  3. 31m 20sAdded to cart · Emberline 20°FAdded to cartValue 87%
  4. 41m 48sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 96%
  5. 52m 07sViewed cartViewed cart (saw shipping cost)Value 98%
  6. 62m 13sPromo field focusedClicked into the promo-code fieldValue >99%
  7. 72m 49sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  8. 83m 13sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 36sAdded to cart · Emberline 20°FAdded to cartValue >99%
  10. 104m 05sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 18sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  12. 124m 30sImage 1 · Emberline 20°FViewed a product imageValue >99%
  13. 134m 55sExpanded specs · Emberline 20°FExpanded technical specsValue >99%
  14. 145m 00sAdded to cart · Emberline 20°FAdded to cartValue >99%
  15. 155m 07sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 39sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 42sPromo field focusedClicked into the promo-code fieldValue >99%
  18. 186m 09sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 6m 37sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×64.1×
  • Clicked into the promo-code field ×240.8×
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.