Synthetic data
All sessions

s-1704

Simulated shopper

Oct 27, 2026, 4:08 AM UTC · mobile · organic · Ridgeback 48L Pack · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 06sSearch “discount code”Searched for deals / priceValue 82%
  3. 31m 15sSearch “deals”Searched for deals / price→ the store shows Value Breakdown hereValue 99%
  4. 41m 18sCompare + Ridgeback 48LAdded a product to compareValue 99%
  5. 51m 23sCompare + Ridgeback 38LAdded a product to compareValue 96%
  6. 61m 30sBrowsed catalogBrowsed the catalogValue 98%
  7. 72m 10sSorted: price ascSorted by lowest priceValue >99%
  8. 82m 20sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  9. 92m 55sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 103m 17sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  11. 113m 45sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  12. 123m 57sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 08sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  14. 144m 34sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 12sRemoved from cart · Ridgeback 48LRemoved from cartValue >99%
  16. 5m 39sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×330.7×
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.