All sessions
s-1707
Simulated shopperOct 31, 2026, 12:14 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 7 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 259sViewed Cairn LowViewed a product pageNo clear doubt 35%
- 31m 31sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 39%
- 41m 48sExpanded materials · Cairn LowExpanded materialsNo clear doubt 47%
- 52m 02sOpened reviews · Cairn LowOpened reviewsDurability 49%
- 62m 17sExpanded returns · Cairn LowExpanded returns policyDurability 47%
- 2m 45sLeft the store
Final guess
Durability47%
Fit
31%
Suitability
1%
Durability
47%
Value
<1%
Delivery
7%
Choice
<1%
No clear doubt
14%
Why durabilityhow much likelier
- Expanded materials6.6×
- Opened reviews1.8×
- Expanded returns policy ×21.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.