Synthetic data
All sessions

s-1708

Simulated shopper

Nov 1, 2026, 7:44 AM UTC · mobile · email · Ridgeback 38L Pack · 12 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 225sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 355sCompare + Ridgeback 38LAdded a product to compareChoice 70%
  4. 41m 05sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 93%
  5. 51m 16sExpanded shipping · Ridgeback 38LExpanded shipping infoChoice 93%
  6. 61m 46sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 99%
  7. 72m 17sExpanded specs · Ridgeback 48LExpanded technical specsChoice 99%
  8. 82m 39sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 00sAdded to cart · Ridgeback 38LAdded to cartChoice >99%
  10. 103m 07sViewed cartViewed cart (saw shipping cost)Choice >99%
  11. 113m 36sCheckout startedStarted checkoutChoice >99%
  12. 4m 03sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.