Synthetic data
All sessions

s-1710

Simulated shopper

Oct 20, 2026, 12:55 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Talus TrailViewed a product pageChoice 23%
  2. 224sViewed Cairn LowViewed a product page · Switched to a similar productChoice 78%
  3. 341sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  4. 41m 01sCompare + Talus TrailAdded a product to compareChoice 99%
  5. 51m 17sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  6. 61m 35sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 71m 45sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 81m 54sViewed Emberline 20°FViewed a product pageChoice >99%
  9. 2m 09sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×48.6×
  • Returned to a product viewed earlier ×222.8×
  • Added a product to compare ×211.5×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.