Synthetic data
All sessions

s-1711

Simulated shopper

Oct 27, 2026, 2:02 PM UTC · mobile · email · Cairn Low Hiking Shoe · 12 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 216sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 334sSearch “discount code”Searched for deals / priceValue 88%
  4. 438sImage 1 · Cairn LowViewed a product imageValue 69%
  5. 557sOpened reviews · Cairn LowOpened reviewsValue 80%
  6. 61m 06sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 99%
  7. 71m 09sAdded to cart · Cairn LowAdded to cartValue 99%
  8. 81m 47sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 91m 52sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 102m 29sOpened reviews · Cairn LowOpened reviewsValue >99%
  11. 112m 32sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 2m 58sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.