Synthetic data
All sessions

s-1713

Simulated shopper

Oct 29, 2026, 11:04 PM UTC · desktop · organic · Kettle Ti Stove Kit · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 253sExpanded returns · Kettle TiExpanded returns policyDelivery 36%
  3. 31m 18sOpened reviews · Kettle TiOpened reviewsDelivery 32%
  4. 41m 24sReviews filtered: suitabilityFiltered reviews by performanceSuitability 91%
  5. 51m 48sSearch “tent”Searched the catalogSuitability 88%
  6. 62m 12sBrowsed catalogBrowsed the catalogSuitability 83%
  7. 72m 51sOpened reviews · Kettle TiOpened reviewsSuitability 91%
  8. 83m 25sExpanded materials · Kettle TiExpanded materials→ the store shows Built-For Answer hereSuitability 89%
  9. 93m 43sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  10. 104m 03sImage 1 · Kettle TiViewed a product imageSuitability >99%
  11. 114m 18sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  12. 124m 56sDelivery check · ZIP 79846Checked delivery date by ZIPSuitability >99%
  13. 5m 06sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.