Synthetic data
All sessions

s-1714

Simulated shopper

Oct 31, 2026, 2:33 PM UTC · desktop · paid social · Ridgeback 48L Pack · 13 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 210sExpanded shipping · Ridgeback 48LExpanded shipping infoDelivery 49%
  3. 326sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 42%
  4. 450sAdded to cart · Ridgeback 48LAdded to cartNo clear doubt 42%
  5. 51m 22sCheckout startedStarted checkoutNo clear doubt 42%
  6. 61m 35sDelivery check · ZIP 14782Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 86%
  7. 72m 09sSearch “delivery time”Searched for shipping / deliveryDelivery >99%
  8. 82m 43sOpened reviews · Ridgeback 48LOpened reviewsDelivery >99%
  9. 93m 14sExpanded shipping · Ridgeback 48LExpanded shipping infoDelivery >99%
  10. 103m 23sDelivery check · ZIP 30858Checked delivery date by ZIPDelivery >99%
  11. 113m 39sSearch “merino”Searched the catalogDelivery >99%
  12. 124m 14sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 4m 29sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Searched for shipping / delivery38.1×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.