Synthetic data
All sessions

s-1715

Simulated shopper

Oct 21, 2026, 8:02 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 16sSearch “boots”Searched the catalogNo clear doubt 43%
  3. 31m 20sOpened reviews · Merino 200Opened reviewsDurability 28%
  4. 41m 39sSize S · Merino 200Selected a sizeFit 82%
  5. 51m 43sOpened reviews · Merino 200Opened reviewsFit 88%
  6. 62m 20sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  7. 72m 43sSize M · Merino 200Changed size selectionFit >99%
  8. 83m 15sExpanded materials · Merino 200Expanded materialsFit >99%
  9. 3m 33sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.