Synthetic data
All sessions

s-1716

Simulated shopper

Nov 1, 2026, 2:57 PM UTC · mobile · paid social · Lumen 400 Headlamp · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 246sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability 71%
  3. 31m 01sExpanded specs · Lumen 400Expanded technical specs→ the store shows Built-For Answer hereSuitability 95%
  4. 41m 19sOpened reviews · Lumen 400Opened reviewsSuitability 98%
  5. 51m 59sOpened reviews · Lumen 400Opened reviewsSuitability 99%
  6. 62m 39sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  7. 72m 47sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  8. 83m 16sBrowsed catalogBrowsed the catalogSuitability >99%
  9. 93m 40sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  10. 103m 55sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  11. 114m 15sExpanded materials · Lumen 400Expanded materialsSuitability >99%
  12. 124m 27sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  13. 134m 35sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 4m 48sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Opened reviews ×31.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.