Synthetic data
All sessions

s-1717

Simulated shopper

Oct 27, 2026, 2:44 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn LowViewed a product pageChoice 31%
  2. 256sCompare + Cairn LowAdded a product to compareChoice 84%
  3. 31m 00sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  4. 41m 26sOpened comparisonOpened the comparisonChoice >99%
  5. 52m 03sExpanded specs · Cairn LowExpanded technical specsChoice >99%
  6. 62m 40sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  7. 73m 09sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 83m 12sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 46sDelivery check · ZIP 28702Checked delivery date by ZIPChoice >99%
  10. 104m 09sImage 1 · Cairn LowViewed a product imageChoice >99%
  11. 114m 49sCompare + Cairn LowAdded a product to compareChoice >99%
  12. 125m 06sCompare + Cairn MidAdded a product to compareChoice >99%
  13. 135m 30sBrowsed catalogBrowsed the catalogChoice >99%
  14. 146m 04sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  15. 6m 27sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison ×257.4×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.