Synthetic data
All sessions

s-1718

Simulated shopper

Nov 1, 2026, 10:37 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 16 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 225sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 356sViewed Cairn MidViewed a product page · Switched to a similar productChoice 66%
  4. 41m 34sAdded to cart · Cairn MidAdded to cartChoice 57%
  5. 52m 01sViewed cartViewed cart (saw shipping cost)Value 53%
  6. 62m 14sBrowsed catalogBrowsed the catalog→ the store shows Value Breakdown hereValue 63%
  7. 72m 45sSorted: price ascSorted by lowest priceValue 92%
  8. 82m 51sOpened reviews · Cairn MidOpened reviewsValue 96%
  9. 93m 01sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 103m 27sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  11. 113m 35sBrowsed catalogBrowsed the catalogValue >99%
  12. 124m 13sSearch “deals”Searched for deals / priceValue >99%
  13. 134m 52sBrowsed catalogBrowsed the catalogValue >99%
  14. 144m 57sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 10sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 5m 16sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.