Synthetic data
All sessions

s-1719

Simulated shopper

Oct 28, 2026, 10:32 AM UTC · mobile · organic · Lumen 400 Headlamp · 11 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 229sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  3. 339sSorted: price ascSorted by lowest priceValue 47%
  4. 41m 09sDelivery check · ZIP 88067Checked delivery date by ZIPNo clear doubt 44%
  5. 51m 29sBrowsed catalogBrowsed the catalogNo clear doubt 60%
  6. 61m 53sDelivery check · ZIP 61709Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 82%
  7. 72m 03sImage 1 · Lumen 400Viewed a product imageDelivery 60%
  8. 82m 39sExpanded shipping · Lumen 400Expanded shipping infoDelivery 90%
  9. 92m 56sAdded to cart · Lumen 400Added to cartDelivery 90%
  10. 103m 27sCheckout startedStarted checkoutDelivery 90%
  11. 3m 41sLeft the store

Final guess

Delivery90%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
90%
Choice
<1%
No clear doubt
10%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.