Synthetic data
All sessions

s-1720

Simulated shopper

Oct 23, 2026, 12:59 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 10 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 22sExpanded materials · Squall 2.5LExpanded materialsNo clear doubt 48%
  4. 42m 00sOpened reviews · Squall 2.5LOpened reviewsSuitability 38%
  5. 52m 25sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 97%
  6. 62m 30sOpened reviews · Squall 2.5LOpened reviewsSuitability 98%
  7. 72m 57sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 83m 37sViewed Lumen 400Viewed a product pageSuitability >99%
  9. 94m 03sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  10. 4m 11sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×21.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.