Synthetic data
All sessions

s-1722

Simulated shopper

Nov 1, 2026, 2:18 PM UTC · mobile · email · Squall 2.5L Rain Shell · 17 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 29%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 248sCompare + Squall 2.5LAdded a product to compareChoice 76%
  3. 356sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 05sExpanded specs · Squall 2.5LExpanded technical specsChoice 92%
  5. 51m 28sExpanded specs · Squall 2.5LExpanded technical specsChoice 78%
  6. 62m 08sOpened reviews · Squall 2.5LOpened reviewsSuitability 52%
  7. 72m 34sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 82m 44sImage 1 · Squall 2.5LViewed a product imageSuitability >99%
  9. 93m 05sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  10. 103m 16sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  11. 113m 38sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 08sExpanded materials · Squall 2.5LExpanded materialsSuitability >99%
  13. 134m 41sViewed Talus TrailViewed a product pageSuitability >99%
  14. 144m 51sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  15. 155m 05sImage 2 · Talus TrailViewed a product imageSuitability >99%
  16. 165m 22sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  17. 5m 27sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.