Synthetic data
All sessions

s-1723

Simulated shopper

Oct 20, 2026, 10:29 PM UTC · mobile · paid social · Talus Trail Runner · 15 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 220sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 353sExpanded specs · Emberline 20°FExpanded technical specsSuitability 53%
  4. 41m 25sViewed Talus TrailViewed a product pageNo clear doubt 47%
  5. 51m 31sOpened reviews · Talus TrailOpened reviewsSuitability 69%
  6. 61m 36sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 11sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  8. 82m 32sBrowsed catalogBrowsed the catalogSuitability >99%
  9. 92m 42sViewed Cairn MidViewed a product page · Switched to a similar productSuitability 99%
  10. 102m 58sExpanded materials · Cairn MidExpanded materialsSuitability 99%
  11. 113m 34sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  12. 123m 43sAdded to cart · Talus TrailAdded to cartSuitability >99%
  13. 133m 47sViewed cartViewed cart (saw shipping cost)Suitability >99%
  14. 144m 05sCheckout startedStarted checkoutSuitability >99%
  15. 4m 11sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.