Synthetic data
All sessions

s-1724

Simulated shopper

Oct 26, 2026, 4:50 AM UTC · desktop · email · Driftwood 2P Tent · 14 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 19sExpanded warranty · Driftwood 2PExpanded warrantyNo clear doubt 44%
  4. 41m 26sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 44%
  5. 51m 45sViewed cartViewed cart (saw shipping cost)Durability 40%
  6. 62m 08sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 83%
  7. 72m 21sBrowsed catalogBrowsed the catalogDelivery 78%
  8. 82m 54sViewed cartViewed cart (saw shipping cost)Delivery 93%
  9. 93m 12sImage 1 · Driftwood 2PViewed a product imageDelivery 90%
  10. 103m 17sDelivery check · ZIP 96708Checked delivery date by ZIPDelivery 99%
  11. 113m 23sDelivery check · ZIP 31602Checked delivery date by ZIPDelivery >99%
  12. 123m 30sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 133m 34sCheckout startedStarted checkoutDelivery >99%
  14. 3m 56sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost) ×32.5×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.