Synthetic data
All sessions

s-1726

Simulated shopper

Oct 23, 2026, 1:13 PM UTC · desktop · paid social · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 20sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 31m 47sImage 2 · Talus TrailViewed a product imageNo clear doubt 48%
  4. 42m 27sImage 3 · Talus TrailViewed a product imageNo clear doubt 64%
  5. 52m 46sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 70%
  6. 63m 13sSize 9 · Talus TrailSelected a sizeFit 55%
  7. 73m 36sViewed Driftwood 2PViewed a product pageNo clear doubt 57%
  8. 83m 45sExpanded returns · Driftwood 2PExpanded returns policyFit 57%
  9. 94m 03sOpened reviews · Driftwood 2POpened reviewsFit 82%
  10. 4m 12sLeft the store

Final guess

Fit82%
Fit
82%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
16%
Why fithow much likelier
  • Selected a size12.4×
  • Expanded returns policy ×22.3×
  • Opened reviews1.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.