Synthetic data
All sessions

s-1728

Simulated shopper

Oct 28, 2026, 5:30 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 9 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 230sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 333sExpanded materials · Cairn MidExpanded materialsNo clear doubt 46%
  4. 41m 01sExpanded warranty · Cairn MidExpanded warranty→ the store shows Durability Proof hereDurability 75%
  5. 51m 38sExpanded warranty · Cairn MidExpanded warrantyDurability 95%
  6. 61m 52sExpanded warranty · Cairn MidExpanded warrantyDurability 99%
  7. 72m 29sImage 1 · Cairn MidViewed a product imageDurability 98%
  8. 82m 56sAdded to cart · Cairn MidAdded to cartDurability 98%
  9. 3m 03sLeft the store

Final guess

Durability98%
Fit
<1%
Suitability
<1%
Durability
98%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.