Synthetic data
All sessions

s-1729

Simulated shopper

Oct 31, 2026, 9:23 PM UTC · mobile · organic · Ridgeback 48L Pack · 17 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 13sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 55%
  4. 41m 43sAdded to cart · Ridgeback 48LAdded to cartNo clear doubt 55%
  5. 51m 57sViewed cartViewed cart (saw shipping cost)Value 32%
  6. 62m 35sRemoved from cart · Ridgeback 48LRemoved from cart→ the store shows Value Breakdown hereValue 96%
  7. 72m 48sAdded to cart · Ridgeback 48LAdded to cartValue 96%
  8. 83m 25sViewed cartViewed cart (saw shipping cost)Value 98%
  9. 93m 53sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 104m 15sSize guide · Ridgeback 48LOpened the size guideValue >99%
  11. 114m 46sBrowsed catalogBrowsed the catalogValue >99%
  12. 124m 54sImage 2 · Ridgeback 48LViewed a product imageValue >99%
  13. 135m 06sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  14. 145m 36sReviews filtered: fitFiltered reviews by fitValue >99%
  15. 156m 15sViewed Merino 200Viewed a product pageValue 99%
  16. 166m 22sSize guide · Merino 200Re-opened the size guideValue 85%
  17. 6m 33sLeft the store

Final guess

Value85%
Fit
15%
Suitability
<1%
Durability
<1%
Value
85%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.