Synthetic data
All sessions

s-1733

Simulated shopper

Oct 31, 2026, 6:03 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 8 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 16sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 50sReviews filtered: fitFiltered reviews by fitFit 93%
  5. 52m 20sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Fit Confidence hereFit 79%
  6. 62m 58sOpened reviews · Cairn LowOpened reviewsFit 90%
  7. 73m 18sAdded to cart · Cairn MidAdded to cartFit 90%
  8. 3m 37sLeft the store

Final guess

Fit90%
Fit
90%
Suitability
1%
Durability
1%
Value
3%
Delivery
<1%
Choice
5%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.