Synthetic data
All sessions

s-1734

Simulated shopper

Nov 1, 2026, 6:02 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Cairn MidViewed a product pageFit 27%
  2. 227sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 356sReviews filtered: fitFiltered reviews by fitFit 94%
  4. 41m 23sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 99%
  5. 51m 41sOpened reviews · Cairn MidOpened reviewsFit 99%
  6. 62m 13sReviews filtered: fitFiltered reviews by fitFit >99%
  7. 72m 20sOpened reviews · Cairn MidOpened reviewsFit >99%
  8. 82m 23sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 92m 37sOpened reviews · Cairn MidOpened reviewsFit >99%
  10. 103m 08sBrowsed catalogBrowsed the catalogFit >99%
  11. 3m 28sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.