Synthetic data
All sessions

s-1735

Simulated shopper

Nov 2, 2026, 9:17 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 9 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Merino 200Viewed a product pageFit 22%
  2. 241sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 345sOpened reviews · Merino 200Opened reviewsFit 32%
  4. 454sReviews filtered: fitFiltered reviews by fitFit 92%
  5. 51m 17sImage 2 · Merino 200Viewed a product imageFit 93%
  6. 61m 49sOpened reviews · Merino 200Opened reviewsFit 93%
  7. 72m 10sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  8. 82m 32sAdded to cart · Merino 200Added to cartFit >99%
  9. 2m 41sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Opened reviews ×21.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.