Synthetic data
All sessions

s-1736

Simulated shopper

Oct 28, 2026, 5:13 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Cairn MidViewed a product pageFit 27%
  2. 252sViewed Cairn LowViewed a product page · Switched to a similar productChoice 74%
  3. 31m 27sOpened reviews · Cairn LowOpened reviewsChoice 68%
  4. 41m 57sOpened reviews · Cairn LowOpened reviewsChoice 47%
  5. 52m 37sReviews filtered: deliveryFiltered reviews by shippingDelivery 40%
  6. 63m 10sExpanded shipping · Cairn LowExpanded shipping info→ the store shows Delivery Promise hereDelivery 92%
  7. 73m 39sViewed Lumen 400Viewed a product pageDelivery 92%
  8. 3m 56sLeft the store

Final guess

Delivery92%
Fit
2%
Suitability
<1%
Durability
1%
Value
2%
Delivery
92%
Choice
3%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.