Synthetic data
All sessions

s-1738

Simulated shopper

Oct 27, 2026, 4:41 PM UTC · mobile · organic · Ridgeback 48L Pack · 10 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 18sExpanded materials · Ridgeback 48LExpanded materialsNo clear doubt 49%
  4. 41m 26sOpened reviews · Ridgeback 48LOpened reviewsDurability 33%
  5. 52m 04sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 98%
  6. 62m 43sSearch “headlamp”Searched the catalogDurability 98%
  7. 72m 59sAdded to cart · Ridgeback 48LAdded to cartDurability 98%
  8. 83m 10sViewed cartViewed cart (saw shipping cost)Durability 98%
  9. 93m 34sCheckout startedStarted checkoutDurability 98%
  10. 3m 45sPurchased

Final guess

Durability98%
Fit
<1%
Suitability
1%
Durability
98%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.