Synthetic data
All sessions

s-1741

Simulated shopper

Oct 31, 2026, 8:09 PM UTC · mobile · organic · Emberline 20°F Down Bag · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 245sExpanded returns · Emberline 20°FExpanded returns policyDelivery 28%
  3. 31m 12sViewed Cairn MidViewed a product pageNo clear doubt 34%
  4. 41m 31sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 43%
  5. 1m 41sLeft the store

Final guess

No clear doubt43%
Fit
7%
Suitability
28%
Durability
3%
Value
1%
Delivery
12%
Choice
5%
No clear doubt
43%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.